AR Forum USA 2022

AR Forum boardroom discussion at SFO

The next stage of Analyst Relations Transformation

November 9th 2022

Where: Hyatt Regency San Francisco Airport,

1333 Old Bayshore Hwy, Burlingame, CA 94010

What: A discussion hosted by the AR Forum

When: November 9th 2022, 12 noon to 5pm

Who: For senior Analyst Relations professionals, able to contribute and benefit from the discussions

Why: To consolidate insights from the 2022 Analyst Relations Forum

How: To request your seat email the event host,

The Analyst Relations Forum lands in San Francisco on November 9th, delivering a knowledge sharing platform for AR leaders. The event will review insights and develop discussions from 2022’s forum. The online Forum’s eight sessions explored best practice and next practice for analyst relations, with almost 2,000 session registrations from around 800 professionals. Sessions at the SFO event will be a mix of presentation and roundtable formats covering the themes that most excited the virtual audience in June and July, including data and evaluation, digital transformation, and the next stage of analyst relations evolution.

The AR Forum SFO event is sponsored by the Association for Analyst Relations Partnership, CCgroup and SageCircle. At the closing of the event is a mixer organized by ARInsights, which hosts its ARchitect User Forum. We and ARInsights think it’s a mutually beneficial to have these events back-to-back.

Attendees receive a complimentary pre-release copy of “Insight-Driven Analyst Relations”, the forthcoming book by Chris Sedgwick, analyst relations director at CCgroup.


12:00 Networking: coffee, tea and snacks

12:30 Best Practice

Data & Insights: From measurement to evaluation

How can we shift from measuring process to evaluating outcomes?

How can AR programmes better use data to drive effectiveness and evaluate programme success?

How can AR metrics evolve to align with wider business goals?

13:45 Break

14:00 Best Practice

Digital Transformation: How AR processes are being reimagined for digital-first marketing approaches

How can AR programmes capitalise on the opportunities digital marketing tools and platforms offer?

How are digital processes changing measurement and evaluation?

Can digital processes deliver new insights and intelligence to measure analyst engagement and advocacy?

15:15 Networking refreshments

15:45 Next Practice

The next stage of AR transformation

Should AR reinvent itself as stakeholder or market relations to reflect changing spheres of influence?

How can AR evolve to deliver more business value?

How can AR teams collaborate with the wider business to support growth?

Note: Our boardroom events are interactive discussions between senior AR professionals. We are aiming for 12 to 16 participants at the SFO event. Boardroom discussions are held under the ‘Chatham House’ rule: participants are free to use the information received, but neither the identity nor the affiliation of the participants may be revealed.