ANALYST RELATIONS FORUM

from best practice to next practice

The annual Analyst Relations Forum discusses analysts’ impact and the role analyst relations has to play in order to

contribute to business success. If you are an analyst relations professional or an executive at an IT vendor we would love you

to join the discussion and welcome you to our forum.

The 2022 Forum is organized by the Analyst Observatory at the University of Edinburgh Business School.


  •    JUNE 20   
  •    JUNE 21   
  •    JUNE 22   
  •    JUNE 23   
  •    JUNE 27   
  •    JUNE 28   
  •    JUNE 29   
  •    JUNE 30   
   JUNE 20   
AR IN PRACTICE: USING DATA AND INSIGHTS TO DRIVE PROGRAMME SUCCESS

• How can AR professionals more effectively use data to evolve strategy?

• Learning from data pioneers

• Using insights to reinforce analyst evaluations

• How can AR teams better map influence?

June 20, 2022 @ 16:00-17:00 UK

Moderated by Duncan Chapple

Jon Heidorn

Head of Analyst Relations – Digital Industries, Siemens

Sarah Luden

Director, Analyst Relations, Dell Technologies

Shivani Sharma

Head, Industry Analyst Relations, Tata Consultancy Services

   JUNE 21   
Exploring AR’s role in the wider ecosystem of influence

• How are ecosystems of influence evolving in a world of digital marketing?

• Capitalising on the growing influence of analysts on scaleups and startups

• How do/should AR professionals interact with other spheres of influence including TPAs and SIs?

June 21, 2022 @ 16:00-17:00 UK

Moderated by Robin Schaffer

REYNE BORUP OUACKENBUSH

Global Head of Analyst Relations, ThoughtWorks

CATHY MULLANEY

Director, Strategic Marketing, Verizon Business Group

   JUNE 22   
How can AR better support wider business goals?

• How you can become an AR Superstar enabling sales?

• Why is AR uniquely placed to better align Marketing and Sales?

• How is TPA engagement similar and different from AR?

• How can AR engage TPAs for maximum success?

June 22, 2022 @ 16:00-17:00 UK

Moderated by Kerry Hallard

Ed Gyurko

Global Head of Analyst & TPA Relations Computacenter

PRASAD NAIR

Head of Channel & Market Development EXL

MELANIE HUMPHRIES

MD, Horizon Seven

   JUNE 23   
Data, measurement and
ANALYST RELATIONS

• How can we shift from measuring process to measuring outcomes?

• How can AR programmes use data to drive effectiveness?

• How can AR metrics evolve to align with wider business metrics?

• Exploring the role of data in driving digital transformation for AR practices

June 23, 2022 @ 16:00-17:00 UK

All events will take place on Zoom. There will be a Q&A at the end.

Julie Guhasarkar

Senior Director, Analyst Relations, Rubrik

Sarita Kincaid

Vice President Corporate Communications, SugarCRM

   JUNE 27   
AR NEXT PRACTICE: HOW SHOULD AR EVOLVE TO GROW IN THE NEXT 5 YEARS?

• How are the needs of analysts and technology businesses evolving and how should AR professionals respond?

• How can the industry capitalise on the growing influence of analysts?

• Is Gartner right to say AR professionals need to pivot to focus on a wider pool of influencers?

June 27, 2022 @ 16:00-17:00 UK

Moderated by Beth Torrie

Erin Zehr

VP, Analyst Relations, Dell Technologies

Allen Valahu

Managing Director of Global Industry AR, Accenture

   JUNE 28   
The talent gap: What can the industry learn from firms that are successfully recruiting, retaining, and nurturing talent?

• How do the most successful AR teams foster talent?

• How can the AR industry fill the skills gap?

• Do highly-successful programs develop more strategic skills and more valuable capacities?

June 28, 2022 @ 16:00-17:00 UK

Moderated by Wendy Schlensky, AR Maven

Debleena Paul

Senior Marketing Director and Global Analyst Relations Lead, Publicis Sapient

Jennifer Keyes,

Director, Learning & Development, Spotlight

   JUNE 29   
How should AR strategy change as programmes grow and evolve?

• Strategies for AR across the lifecycle

• Startup, extension and rethinking the mature programme.

• The journey from awareness to alignment

• Emerging categories inc. ESG

June 29, 2022 @ 16:00-17:00 UK
Moderated by John Gallagher

Pami Vadher

Head of Global Industry Analyst Relations, Ericsson

PAUL COWLING

Director, Analyst Relations, Ericsson

Chris Holscher

Managing Consultant, Holscher One

   JUNE 30   
Digital enablement: the transformation of the AR process

• How can new insights into analyst impact refocus AR programs?

• How can one-to-many programmes and influencer programmes supplement traditional briefings?

• How effective are self-service and portals in allowing AR teams to support more analysts with limited headcount?

June 30, 2022 @ 16:00-17:00 UK

Moderated by Paul Denham

Gerry van Zandt,

Senior Director, AR, Alteryx

PATRICK O’ROURKE

Director, Analyst Relations, Microsoft

CRYSTAL GOLIGHTLY

VP Customer Experience & Operations, ARInsights

With three presentations and breakout discussions, the forum is a unique opportunity to:


  • Debate the ongoing transformation of analyst relations
  • Network with technology analysts, analyst relations professionals, technology leaders
  • Discuss the partnerships needed for AR transformation

AR Forum Sponsors

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