AR Forum BOARDROOM 2023
The Analyst Relations Forum hosted a boardroom event in King's Cross, London, on 20th April 2023. The event reviewed insights and developed discussions from 2022's Analyst Relations Forum and the 2022 AR Forum boardroom in San Fransisco.
Forum events in 2022 have demonstrated that AR leaders continue to wrestling with three key topics – measurement and evaluation, digital approaches, and how the AR role can evolve to add value to more business functions. Our boardroom event continued these discussions, exploring innovative strategies helping AR leaders solve these challenges.
Our boardroom events are interactive discussions between senior AR professionals. We aiming for 12 to 16 participants at boardroom events. Boardroom discussions are held under the Chatham House rule: participants are free to use the information received but may not reveal other participants' identities or affiliations.
The agenda for the boardroom is below.
12:00 Networking: coffee, tea and snacks
12:30 Best Practice
Data & insights: From measurement to evaluation
How can we shift from measuring process to evaluating outcomes?
How can AR programmes better use data to drive effectiveness and evaluate programme success?
How can AR metrics evolve to align with wider business goals?
14:00 Best Practice
Digital Transformation: How AR processes are being reimagined for digital-first marketing approaches
How can AR programmes capitalise on the opportunities digital marketing tools and platforms offer?
How are digital processes changing measurement and evaluation?
Can digital processes deliver new insights and intelligence to measure analyst engagement and advocacy?
15:45 Next Practice
The next stage of AR transformation
Should AR reinvent to touch different categories of influencers?
How can AR evolve to deliver more business value?
How can AR teams collaborate with the wider business to support growth?