Since the first forum in 2013, each year's event is guided by a volunteer team of analyst relations leaders. Each advisory board member has years of experience, if not decades. Their goal is to share innovation and 'next practice' in the analyst relations community.

  • Agi Donnithorne
  • Allen Valahu
  • Alyssa Gilmore
  • Beth Torrie
  • Bill Reed
  • Chris Sedgwick
  • Debleena Paul
  • Duncan Chapple
  • Ed Gyurko
  • Gerry Van Zandt
  • John Gallagher
  • Robin Schaffer
Agi Donnithorne


Associate Director OF Global AR, EY

Based in London, Agi is an Analyst Relations Associate Director at EY.  Agi has over 16 years of experience in analyst and influencer relations and marketing communication both in-house and agency side.  Prior to EY, Agi led Forrester’s EMEA AR Council Activity and has delivered number of events focusing on best practice AR that delivers business value. She is also a former board member of the Institute for Industry Analyst Relations.


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Allen Valahu

Global Industry Analyst Relations Managing Director, Accenture

Based in Paris, France, Allen Valahu is Managing Director at Accenture and leads the global industry analyst relations team. Allen Valahu has been at Accenture for more than 20 years, during which time he has served as France’s media and industry relations director and global media relations director for Resources and Business Consulting.

Prior to joining Accenture, Allen worked at Agence France Presse on the general news and financial desk for 8 years. Fluent in French and English. Conversational Spanish.


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Alyssa Gilmore

Global head of communications, bloomberg

She leads an international team that promotes the company’s brand and achievements through advances in media relations, analyst relations, customer advocacy, and reputation management. Previously, she developed and led global analyst relations, instituting innovative third-party expert advocacy and advisory practices for the company’s financial information and technology division.


Prior to joining Bloomberg in 2014, Alyssa held management positions in marketing and communications at SunGard Financial Systems, where she also created SunGard’s global analyst relations function. Since entering the Financial Technology sector with Thomson Financial in 1996, she has led strategic initiatives in front and back office solutions, risk management and corporate banking.


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Beth Torrie

Torrie Communications, owner

Beth brings 20+ years of experience in analyst relations, product strategy, and integrated marketing with an outstanding reputation for transitioning goals into gains that power branding and growth. She runs a boutique Analyst Relations Firm, which she began in 2019. Beth has worked with the top Digital Experience, WCM, Digital Commerce, Marketing Automation, DAM, Digital Experience and Customer Insight Products, Partnership Strategies and Analyst Programs. She also advises several Venture Capital organizations on their portfolio companies.


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Bill Reed

Managing Director, NarrativeWorx

Bill Reed’s experience spans both analyst relations roles at IBM, AGT International, St Cross Group and, at NarrativeWorx, the analysis of analysts’ influence and insights. He is a former board member of the Institute for Industry Analyst Relations.


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Chris Sedgwick

Deputy Head of AR, CCgroup

Chris Sedgwick is a graduate of LSE and King’s College. He drives coordination, implementation, process improvement and learning across AR programmes. He previously held senior content roles at Total Telecom and ResponseSource


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Debleena Paul

Senior Director and Global Industry AR Lead, Publicis SapienT

Debleena Paul is a Senior Director and Global Industry Analyst Relations Lead at Publicis Sapient. Debleena has more than 17 years of marketing experience, including analyst relations, marketing strategy and communications driving business value and impact. She has presented at various Industry AR Forums and AR Leadership Boards on topics including how digital transformation will impact the world of IT research and Analyst Relations, AR best practices and leveraging AR to drive business growth.


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Duncan Chapple

Head of Analyst Relations, CCgroup

Over the last 20 years, hundreds of technology and solution providers have worked with Duncan Chapple to develop insight and advocacy from industry analysts. After working as an analyst and consultant at Ovum, Europe’s largest analyst firm, he held senior analyst relations roles in Omnicom, Deloitte, Octopus Group and Kea Company. He has co-authored two books on analyst relations.


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Ed Gyurko

Global Head of Analyst and TPA Relations, Computacenter

Ed Gyurko is a pioneer of a new kind of combined TPA and Analyst Relations and Sales Enablement role that increases qualified pipeline and win rates. In his past, he has been an IIAR Board Member and was awarded one of the first AR certifications from the global association.


His whitepaper ‘Managing the Gartner MQ’ can be found on the IIAR’s membership portal.


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Gerry Van Zandt

Senior Director of Global Analyst Relations, Alteryx

Gerry Van Zandt currently serves as Senior Director, Global Analyst Relations at Alteryx. He has more than 25 years of analyst, influencer and press relations experience, as well as serving in campaign marketing, brand management and product communication roles. Gerry has been active for many in analyst relations professional circles, and is a past board member of the IIAR and presenter at the ARchitect User Forum. His AR-related professional areas of interest and expertise center around the evolution of the Analyst Relations profession, and creating effective AR measurement and metrics programs. Gerry lives in the Washington, DC metro area.


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John Gallagher

Vice President Communications, ASAPP

John has 15+ years in public relations and communications both in-house and agency experience. I’ve had the pleasure of working with B2B technology giants, B2B start-ups and Foundations. From corporate profile-building, communications strategy, cybersecurity issues, litigation and media relationship building.


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Robin Schaffer

Principal Consultant, schaffer AR

Robin Schaffer joined the Analyst Observatory early in 2020 to drive data collection for two major studies: the Analyst Advocacy Survey and the Startup and Scaleup & Industry Analysts survey, SSIA. Through SageCircle and Schaffer AR she also provides consulting to companies looking to leverage the Analyst Observatory study of analyst advocacy. Her program measures the opinions about brands and collects deep insight to allow those brands to improve their analyst relations programs.


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