ANALYST RELATIONS FORUM

2022 SCHEDULE

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The theme for the 2022 forum is:

“AR In Practice & AR Next Practice”

In 2020 Gartner forecast that 40% of analyst relations functions would be renamed by 2025 to better represent the

functions’ objectives, impact and value.

AR has the unique ability to decode and deliver messages from stakeholders to other members of an organization, but the claims of it becoming obsolete in some companies have divided professionals across a range of areas. 2022’s AR Forum returns to this question with the benefit of expert insight and hard data.

AR In Practice: The 2022 AR Forum looks first at how AR is in

motion. We’ll hear about solid research into how the analyst industry is impacting scale-ups, start-up and established tech firms.


June 20, 2022

AR IN PRACTICE: USING DATA AND INSIGHTS TO DRIVE PROGRAMME SUCCESS


June 21, 2022

Exploring AR’s role in the wider ecosystem of influence


June 22, 2022

How can AR better support wider business goals?


June 23, 2022

Data, measurement and ANALYST RELATIONS

AR Next Practice: Two years on from Gartner’s last prediction, has

AR been revitalized thanks to firms investing in it? Or has it begun to fade into the background? We’ll look at maturing practices like TPA relations, amplifying owned AR content and paid B2B influencer programmes.


June 27, 2022

AR next practice: How should AR evolve to stay relevant in the next 5 years?


June 28, 2022

The talent gap: What can the industry learn from firms that are successfully recruiting, retaining, and nurturing talent?


June 29, 2022

How should AR strategy change as programme’s grow and evolve?


June 30, 2022

Digital enablement: the transformation of the AR process

ANALYST RELATIONS FORUM 2022

AR IN PRACTICE: USING DATA AND INSIGHTS TO DRIVE PROGRAMME SUCCESS

June 20, 2022 @ 16:00-17:00 UK

• How can AR professionals more effectively use data to evolve strategy?

• Learning from data pioneers

• Using insights to reinforce analyst evaluations

• How can AR teams better map influence?


MODERATED BY DUNCAN CHAPPLE

Sarah Luden

Director, Analyst Relations, Dell Technologies

Shivani Sharma

Head, Industry Analyst Relations, Tata Consultancy Services

JON HEIDORN

Head of Analyst Relations, Siemens

ANALYST RELATIONS FORUM 2022

Exploring AR’s role in the wider ecosystem of influence

June 21, 2022 @ 16:00-17:00 UK

• How are ecosystems of influence evolving in a world of digital marketing?

• Capitalising on the growing influence of analysts on scaleups and startups

• How do/should AR professionals interact with other spheres of influence including TPAs and SIs?

Robert de


MODERATED BY ROBIN SCHAFFER

ROBERT DE SOUZA

Director of Advisor Relations, Cognizant

ANALYST RELATIONS FORUM 2022

How can AR better support wider business goals?

June 22, 2022 @ 16:00-17:00 UK

• How can AR work proactively with sales and marketing functions?

• How can AR teams work more effectively with senior business leaders to support sales strategy and go-to-market?

• How can AR programmes benefit from engaging senior executives in sales and marketing functions?


MODERATED BY DUNCAN CHAPPLE

ED GYURKO

Global Head of Analyst and TPA Relations, Computacenter

ANALYST RELATIONS FORUM 2022

Data, measurement and Analyst relations

June 23, 2022 @ 16:00-17:00 UK

• How can we shift from measuring process to measuring outcomes?

• How can AR programmes use data to drive effectiveness?

• How can AR metrics evolve to align with wider business metrics?

• Exploring the role of data in driving digital transformation for AR practices


ALYSSA GILMORE

Global Head of Communications, Bloomberg

Sarita Kincaid

Vice President Corporate Communications, SugarCRM

ANALYST RELATIONS FORUM 2022

AR NEXT PRACTICE: HOW SHOULD AR EVOLVE TO GROW IN THE NEXT 5 YEARS?


June 27, 2022 @ 16:00-17:00 UK

• How are the needs of analysts and technology businesses evolving and how should AR professionals respond?

• How can the industry capitalise on the growing influence of analysts?

• Is Gartner right to say AR professionals need to pivot to focus on a wider pool of influencers?


MODERATED BY DUNCAN CHAPPLE

ALLEN VALAHU

Global Industry AR Managing Director, Accenture

Erin Zehr

VP, Analyst Relations, Dell Technologies

ANALYST RELATIONS FORUM 2022

The talent gap: What can the industry learn from firms that are successfully recruiting, retaining, and nurturing talent?

June 28, 2022 @ 16:00-17:00 UK

• How do the most successful AR teams foster talent?

• How can the AR industry fill the skills gap?

• Do highly-successful programs develop more strategic skills and more valuable capacities?


Debleena Paul

Senior Marketing Director and Global Analyst Relations Lead, Publicis Sapient


Duncan chapple

Head of AR, CCgroup, &

Co-director, Analyst Observatory

ANALYST RELATIONS FORUM 2022

How should AR strategy change as programme’s grow and evolve?

June 29, 2022 @ 16:00-17:00 UK

• Strategies for AR across the lifecycle

• Startup, extension and rethinking the mature programme.

• The journey from awareness to alignment

• Emerging categories inc. ESG


MODERATED BY JOHN GALLAGHER

Pami Vadher

Head of Global Industry Analyst Relations, Ericsson

Alan Ganson

Head of Global Stakeholder Relations, Ericsson

chris holscher

Managing Consultant,

Holscher One

ANALYST RELATIONS FORUM 2022

Digital enablement: the transformation of the AR process

June 30, 2022 @ 16:00-17:00 UK

• How can new insights into analyst impact refocus AR programs?

• How can one-to-many programmes and influencer programmes supplement traditional briefings?

• How effective are self-service and portals in allowing AR teams to support more analysts with limited headcount?


MODERATED BY PAUL DENHAM

GERRY VAN ZANDT

Senior Director of AR, Alteryx

PATRICK O'ROURKE

Director, Analyst Relations, Microsoft


INITIAL SPONSORS FOR 2022

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