ANALYST RELATIONS FORUM 2022
The theme for the 2022 forum is:
“AR In Practice & AR Next Practice”
In 2020 Gartner forecast that 40% of analyst relations functions would be renamed by 2025 to better represent the
functions’ objectives, impact and value.
AR has the unique ability to decode and deliver messages from stakeholders to other members of an organization, but the claims of it becoming obsolete in some companies have divided professionals across a range of areas. 2022’s AR Forum returns to this question with the benefit of expert insight and hard data.
AR In Practice: The 2022 AR Forum looks first at how AR is in
motion. We’ll hear about solid research into how the analyst industry is impacting scale-ups, start-up and established tech firms.
AR Next Practice: Two years on from Gartner’s last prediction, has
AR been revitalized thanks to firms investing in it? Or has it begun to fade into the background? We’ll look at maturing practices like TPA relations, amplifying owned AR content and paid B2B influencer programmes.
ANALYST RELATIONS FORUM 2022
AR IN PRACTICE: USING DATA AND INSIGHTS TO DRIVE PROGRAMME SUCCESS
• How can AR professionals more effectively use data to evolve strategy?
• Learning from data pioneers
• Using insights to reinforce analyst evaluations
• How can AR teams better map influence?
MODERATED BY DUNCAN CHAPPLE
Sarah Luden
Director, Analyst Relations, Dell Technologies
Shivani Sharma
Head, Industry Analyst Relations, Tata Consultancy Services
JON HEIDORN
Head of Analyst Relations, Siemens
ANALYST RELATIONS FORUM 2022
Exploring AR’s role in the wider ecosystem of influence
• How are ecosystems of influence evolving in a world of digital marketing?
• Capitalising on the growing influence of analysts on scaleups and startups
• How do/should AR professionals interact with other spheres of influence including TPAs and SIs?
MODERATED BY ROBIN SCHAFFER
REYNE BORUP QUACKENBUSH
Global Head of Analyst Relations, ThoughtWorks
CATHY MULLANEY
Director, Strategic Marketing, Verizon Business Group
• How you can become an AR Superstar enabling sales
• Why is AR uniquely placed to better align Marketing and Sales?
• How is TPA engagement similar and different from AR?
• How can AR engage TPAs for maximum success?
MODERATED BY KERRY HALLARD
ED GYURKO
Global Head of Analyst and TPA Relations, Computacenter
PRASAD NAIR
Head of Channel and Market Development, EXL
MELANIE HUMPHRIES
MD, Horizon Seven
• How can we shift from measuring process to measuring outcomes?
• How can AR programmes use data to drive effectiveness?
• How can AR metrics evolve to align with wider business metrics?
• Exploring the role of data in driving digital transformation for AR practices
JULIE GUHASARKAR
Senior Director, Analyst Relations,
Rubrik
Sarita Kincaid
Vice President Corporate Communications, SugarCRM
ANALYST RELATIONS FORUM 2022
AR NEXT PRACTICE: HOW SHOULD AR EVOLVE TO GROW IN THE NEXT 5 YEARS?
• How are the needs of analysts and technology businesses evolving and how should AR professionals respond?
• How can the industry capitalise on the growing influence of analysts?
• Is Gartner right to say AR professionals need to pivot to focus on a wider pool of influencers?
MODERATED BY BETH TORRIE
ALLEN VALAHU
Global Industry AR Managing Director, Accenture
ERIN ZEHR
VP, Analyst Relations, Dell Technologies
ANALYST RELATIONS FORUM 2022
The talent gap: What can the industry learn from firms that are successfully recruiting, retaining, and nurturing talent?
• How do the most successful AR teams foster talent?
• How can the AR industry fill the skills gap?
• Do highly-successful programs develop more strategic skills and more valuable capacities?
. МODERATED BY WENDY SHLENSKY
Debleena Paul
Senior Marketing Director and Global Analyst Relations Lead, Publicis Sapient
Jennifer Keyes
Director, Advisor Relations,
Learning & Development,
Spotlight
ANALYST RELATIONS FORUM 2022
How should AR strategy change as programmes grow and evolve?
• Strategies for AR across the lifecycle
• Startup, extension and rethinking the mature programme.
• The journey from awareness to alignment
• Emerging categories inc. ESG
MODERATED BY JOHN GALLAGHER
Pami Vadher
Head of Global Industry Analyst Relations, Ericsson
PAUL COWLING
Director, Analyst Relations, Ericsson
chris holscher
Managing Consultant,
Holscher One
ANALYST RELATIONS FORUM 2022
Digital enablement: the transformation of the AR process
• How can new insights into analyst impact refocus AR programs?
• How can one-to-many programmes and influencer programmes supplement traditional briefings?
• How effective are self-service and portals in allowing AR teams to support more analysts with limited headcount?
MODERATED BY PAUL DENHAM
GERRY VAN ZANDT
Senior Director of AR, Alteryx
PATRICK O'ROURKE
Director, Analyst Relations, Microsoft
CRYSTAL GOLIGHTLY
VP Customer Experience & Operations, ARSInsights
